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Jeffrey Liss

eCommerce, Retail

Jeffrey Liss is a retail executive focused on the consumer's intersection with digital touchpoints

Jeffrey Liss's Bio:

Whether as a management consultant or corporate executive Jeffrey Liss has been focused on leading strategic ventures in complex business environments, with his current focus being in the rapidly changing world of omnichannel retail and customer experience initiatives. At Ascena Retail Group, Inc., a leading retail holding company, he leads Digital Services, a shared services organization whose mission is to accelerate Ascena's retail brands toward achieving omnichannel pre-eminence in the women's retail apparel sector. It includes a digital marketing center of expertise, omnichannel initiative leadership and customer insights . As a strategic retail leader, Jeffrey Liss shares the excitement of what achieving omnichannel excellence can deliver for the brands' customers as well as the company, and enjoys tackling the strategic and technical challenges this journey entails. He has spoken on this topic at various forums, including Argyle Executive Forums, Retail Marketing Association and the National Retail Federation. He also serves on the Research Committee for, the eCommerce division of the National Retail Federation. In his prior role, he led e-commerce operations across three brands, including customer care, fulfillment, merchandise planning and finance. He also launched a customer insights function focusing on actionable business-oriented insights via qualitative and quantitative research, analysis of customer data, and a psychographic segmentation study of the plus-size women's apparel market that was an important component in a brand turnaround and revenue generation for a multi-brand retail organization. Other work included launching two new retail chains, acquiring and divesting businesses, leading a multi-million dollar overhead transformation program, and overseeing the strategic planning for three large retail chains. Previous experience was as a management consultant, leading large initiatives for clients in various industries.

Jeffrey Liss's Experience:

  • Sr. VP - Digital Services & Customer Insights at Ascena Retail Group, Inc.

  • Sr. VP & General Manager, Charming Direct at Ascena Retail Group, Inc.

    Responsible for the eCommerce businesses of Lane Bryant, Fashion Bug, Catherines, and Sonsi as well as the catalog and online food & gift business of Figi's. Charming Direct also includes CRM and Customer Insights for the retail brands.

  • Sr. Vice President & COO/CFO, Charming Direct at Charming Shoppes

    Responsible for finance, planning, operations, logisitics and customer service for our direct-to-consumer business unit.

  • Sr. Vice President - Corporate Strategy at Charming Shoppes

    Facilitate annual strategic planning process, lead or provide guidance to major strategic initiatives, facilitate executive leadership team

  • Vice President - Strategy & Customer Insights at Charming Shoppes

    Implemented new customer and market research initiatives including a quarterly qualitative and quantitative gathering of customer feedback on the current apparel assortment, a comprehensive psychographic segmentation of the Plus-size women's apparel market which was then utilized to better strategically position each of our brands.

  • Senior Manager at Deloitte Consulting

  • Senior Director at Gunn Partners Inc.

    Led various client projects to reduce costs, streamline processes and re-structure organizations of such administrative functions as Finance, Human Resources, and Procurement.

  • Manager (Consulting) at Coopers & Lybrand Consulting

    Managed a wide variety of consulting projects covering new systems implementation, manufacturing process reengineering, financial process improvement, etc. for Fortune 500 clients.

  • Audit Manager at Coopers & Lybrand

    Served as staff auditor and manager for clients in the Insurance, Electronics and Financial Services industries.

  • Various Positions at Trans-Lux/Fair-Play, Inc.

    Served in various positions in the home office as well as Manager of various movie theaters.

Jeffrey Liss's Education:

  • New York University - Stern School of Business

  • Wesleyan University

    BA with Honors
    Concentration: History

Jeffrey Liss's Interests & Activities:

Consumer-facing technology, American history, retail, strategy, travel, ecommerce, cost reduction, change management, consumer behavior, business strategy, photography

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